The time for Oktoberfest draws nigh, and with it comes flowing beer, hot pretzels and a thirsty crowd. Here's how to make the most of your autumn event.

This week on Switched On, we are playing the blues and (digitally) traveling abroad.

Hiring talent to appear at your event can have a profound impact on brand perception and audience sentiment – as long as expectations and processes are in place.

Translate your brand’s values throughout campus by applying brand standards to spatial and environmental design.