Each year, the Power Tools Division of the Bosch Group launches more than 100 new products and accessories into the global market. Yet, the most important aspect to these tools is designing them with the user in mind. For five years now, Switch and Bosch have partnered to develop experiential campaigns that have evolved over...

  “How tall are you?” . . . “Do you like to wear costumes?”   That’s a bizarre pair of questions to start any conversation, even if they lead to an amazing, once-in-a-lifetime opportunity. I started at Switch in October of 2018 as a Copywriter. At the time, this long-time St. Louis Blues fan watched...

Shakespeare Festival St. Louis opens its 19th season this week with the rarely performed comedy, “Love’s Labors Lost.” Much like St. Louis’ award-winning Zoo and historic Art Museum, Shakespeare in the Park has become a staple of Forest Park, capturing the attention of theater fans and families from all across the St. Louis area every...

EMS 2019 is the Experiential Marketing Summit hosted by Event Marketer which takes place every year in May. Over 1,800 marketers gather to discuss how they are creating innovative, experiential marketing campaigns. Since experiential is a relatively new term that has really taken off in the past 10 years in marketing and advertising, many brands...