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Digital, Experiential, Featured Home / 05.06.21 / Switch Marketing Team
Digesting Data: How Important Is Data to the Creative Process?

We are in an endless loop where we are constantly consuming information just as outlets are collecting information from each of us. It’s a snake eating its own tail – we are being fed new content while unconsciously deciding the direction of the content in real-time that will be our next meal. Netflix has used...

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