That moment when a frozen treat becomes your new favorite drink

If you want to attract and engage customers today, you need to focus on what you can offer your target audience. With Exotico, it was providing a new and fresh take on making drinks with signature tequilas. We brought this idea to life by creating a sampling tour that invoked authenticity, culture, and celebration. The raspado – Mexico’s version of the American shaved ice – comes from the word “raspar,” which is Spanish for “to scrape.” In order to properly represent and speak to our inspiration, bilingual brand ambassadors were hired to serve these raspado cocktails and explain how to make them at home.

Equipped with a custom sampling cart, vibrant tents, and games, the Exotico team activated at taco festivals across the country and served unique shaved-ice cocktails. Visitors could pick from three different cocktails: Raspberry Lime, Watermelon Mint, and Tequila Sunrise, and then add their choice of Exotico Blanco or Exotico Reposado. Fresh fruit and fruit puree were used to elevate these icy treats.