The Field is Now Open for Your Sweets & Snacks Brand

Experiential marketing is about elevating the brand experience. We’re all drawn to experiences. And now, more than ever, brands are seeing the public demand for the return of in-person experiences. As other brands in the sweets and snacks category restart their field marketing campaigns, do you have a strategic plan in place to make sure your target audience is reaching for your product?

Switch has built engaging and effective brand experiences for CPG brands that attend The Sweets & Snacks Expo, like Sahale, Muscle Milk, barkTHINS, Sparkling Ice, Luna, Kite Hill, Smashmallow, and others. In our 40+ years of experience, we’ve shown how we can start the conversation with your target audience, get your product in their hands, and move the needle towards your sales goals.

There are many different types of sampling campaigns you can take part in, and choosing how and where to activate depends on your product, your goals, and your customers.

• Retail
• On-premise
• Off-premise
• Event & festival

We take a tactical approach on the ground level when activating successful field marketing campaigns that deliver ROI while ensuring brand ambassadors deliver meaningful, brand-specific experiences that help your brand stand out from the pack.

Additionally, our Digital and Brand Department can develop brand positioning, digital solutions, and strategic messaging for target audiences through a variety of services. Working alongside your Field Marketing campaign, we can implement an effective social strategy that encourages meaningful brand growth and bolstered recognition. These digital campaigns work across multiple platforms to create a cohesive brand voice from the screen, to sampling, to purchase.

Whether you are looking to educate consumers, increase sales through trial, or launch your new product, Switch is experienced and equipped to successfully help Sweets & Snacks brands break through a crowded brand field.