At Switch, we’re always looking for people who know how to turn big ideas into unforgettable experiences. That’s why we’re excited to welcome Doug Allison as our new Director of Production Sales & Operations. With more than 20 years of experience in event sales and production, Doug brings a powerhouse mix of strategic thinking, creative...

This month, we’re excited to spotlight John Knoll, a Project Manager with Switch for two years and a key contributor to some of our most complex projects. As a Project Manager, John Knoll helps guide projects from start to finish, keeping teams aligned and details on track. One of his favorite parts of the role...

2026 isn’t about doing more. It’s about working smarter, being bolder, and acting with intention. The industry-leading brands won’t just follow trends, they’ll create experiences people remember. Here’s what we see shaping marketing in 2026, and how Switch is already preparing for what’s next. Intentional Experiences, Not Just Events In 2026, “having a presence” isn’t...

If there’s one thing winning brands are proving heading into 2026, it’s this: immersive doesn’t mean complicated. Audiences are burned out on passive hybrid events — they want micro-experiences, personalized brand moments, and activations powered by real engagement and smart tech.​ What’s Trending in Experiential Marketing Micro-Events Drive Big Loyalty: Small-scale pop-ups and exclusive gatherings let...