Pop-up dinners, pop-up shops, pop-up galleries, pop-up magazines – the limited availability of products and experiences is becoming its own kind of marketing capital. One that brands are investing in, building upon and expanding into a boom of pop-up promotions worldwide. So how do you make a lasting impact with temporary tactics? At Switch, we...

The sights and sounds of Japan provided Switch Jr. Art Director Britta Buescher an experience unlike any other – one that ignited her creativity and strengthened her sense of self.

For the second year in a row, Switch is bringing the Busch brand to life at NASCAR races through fully engaging consumer experiences.

Tom Eisenhauer, Director of Events, Meetings and Project Management, oversees many of the talented, hardworking producers and project managers who bring ideas on paper to life for our diverse range of clients.