EMS 2019 is the Experiential Marketing Summit hosted by Event Marketer which takes place every year in May. Over 1,800 marketers gather to discuss how they are creating innovative, experiential marketing campaigns. Since experiential is a relatively new term that has really taken off in the past 10 years in marketing and advertising, many brands...

Gone are the days when our mom had to tell us to eat our veggies and lay off the sweets. It’s no secret that eating healthy is a trend that isn’t going away. The global wellness market is now valued at a staggering $4.2 trillion, with $702.1 billion attributed to healthy eating and nutrition! If...

Pop-up dinners, pop-up shops, pop-up galleries, pop-up magazines – the limited availability of products and experiences is becoming its own kind of marketing capital. One that brands are investing in, building upon and expanding into a boom of pop-up promotions worldwide. So how do you make a lasting impact with temporary tactics? At Switch, we...

Rock climbing, kayaking, mountain biking, and disc golf don’t usually fit into a day’s work, but Switch isn’t your usual workplace.