Pop-up dinners, pop-up shops, pop-up galleries, pop-up magazines – the limited availability of products and experiences is becoming its own kind of marketing capital. One that brands are investing in, building upon and expanding into a boom of pop-up promotions worldwide. So how do you make a lasting impact with temporary tactics? At Switch, we...

Rock climbing, kayaking, mountain biking, and disc golf don’t usually fit into a day’s work, but Switch isn’t your usual workplace.

For the second year in a row, Switch is bringing the Busch brand to life at NASCAR races through fully engaging consumer experiences.

We sat down with Switch Program Manager Joe Rekowski, who helps us bring to life at-track experiences for our clients, to learn about some trends and best practices for your NASCAR sponsorship.