Behind every successful mobile activation – from a one-off sampling event to a full-fledged tour – is a team of field marketing professionals working together to exceed client expectations. This post shares a few key characteristics of the Program Manager.

Switch uses 3D visualization in a variety of applications. From a trade show footprint to set design, 3D technology allows us to quickly render the look and feel of a proposed experience.

Across the street from the happiest place on earth lies the crunchiest place on earth. Well, for one week in March anyway. Natural Products Expo West is a booming convention for the health nuts of the CPG world. Here's a taste of what I experienced.

Before you pour your activation budget into refurbishing an Airstream camper, do your research. What kind of engagement is right for your brand and your audience? And even before that – what kind of festival is right for your brand?