When a high-quality yet casual, snacking chocolate brand wanted more exposure and more sales, we worked with them to build a program that focuses on sweet-talking retail decision makers.

Last week, several “Switchers” flew out to The City By The Bay to attend Event Marketer’s Experiential Marketing Summit. With keynote speakers from Bacardi and Target, the annual conference drew in about 1,500 eager marketers. So what did Switch take from the event? Any new trends? Exciting advances in technology? Cool swag? We asked Switch...

The desire for meaningful engagement transcends differences in cultures, beliefs, and languages. In this guest post, Diego Del Valle of Maniac, an experiential marketing firm in Mexico City, shares his thoughts and history on experiential marketing in Latino markets.

Michael McMahon is a seasoned "road warrior," having toured on multiple programs for our clients. It's an experience few people get to have – so Michael was happy to share his tips and tricks for making it on the road.