Where there are people, there will be brands – and the Big Game is no exception. But is this level of sponsorship the smartest, most viable means of leading consumers to YOUR brand? We're not so sure. Here's why.

When it comes to building strong client relationships, providing strategic direction and seeing activations through, Nicole is the first to jump on a plane to make stuff happen – and she has the air miles to prove it.

On this week's Switched On, we're reading self-depreciating humor and listening to catchy pop.

A gamification element can help your brand stand out at an event. But if no one plays, what’s the point? If you answer the right questions and apply your findings, your audience and brand will get more from a gamification strategy.