The advantage of experiential marketing is that you can engage multiple senses simultaneously, creating an emotional interaction that has the power to win consumer loyalty on a human level.

On this week's Switched On, we're juggling multiple shows and getting lost in solo work.

Mr. Kevin Quigley, Executive Vice President of Switch™, has plenty of surprises up his sleeve. In his Switched On interview, we learned about black belt in Kenpo Karate, hobbies and inspirations. Today Kevin is willing to share another surprising fact.

In this Halloween edition of Switched On, we're sharing our favorite scary movies.