In an industry where break-through creative is worth its weight in gold, price is often not the best way to make a decision. One of the major changes in the agency business in the past seven to 10 years has been the increased role of procurement departments.

When assembling an experiential marketing program, creating the right team is a crucial step in the game. Following the right recruiting and onboarding strategies are necessary to succeed.

Hello, I’m Nicole, and I’ve spent a lot of my career in airports and airplanes. These are my tales from the terminals and tarmacs across this great country of ours (and Canada).

The process of User Experience can be ambiguous and far from definitive. However, a look into the cult-classic RoboCop can teach us four prime directives that are key to uncovering and interpreting data for any UX study.