C2MTL is an immersive three-day event that appeals to the left half of the brain as well as the right through a vast array of non-traditional experiences. Switch's Executive Creative Director, Scott Burns, tells us what stood out in his mind and why.

It's no secret technology has changed society's behavior – especially our mealtime behaviors. Social media, specifically, has changed the way we see, perceive, interact, try and actually eat our food.

Having been around for more than half a decade, food trucks are not a new concept. The use of social media, however, has recently boosted the food truck industry's popularity more so than ever.

Showing off its unique craftsmanship through the engaging Budweiser Brewmaster Tour, Switch designed and created a one-of-a-kind experience that educates consumers on the iconic brewing tradition of the Budweiser brand.