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Crisis Communication in the New Norm: How to Address Concerns with Your Company & Clients
05.19.20 / Switch Marketing Team
The 24-hour news cycle has evolved beyond the television screen, and nothing makes you more aware of this than a global pandemic. We are constantly inundated with information and developments about COVID-19 from the news, our friends and our social media feeds. While the whirlwind of communication is often chaotic and confusing, there is one...
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Experiential, Featured Home / 04.15.20 / Switch Marketing Team
Evolving Experiential Marketing Programs During the COVID Pandemic

Before, brands had so many strategies to push product trial – now, all of that has changed. Experiential marketing teams and brands have far less ways to entice and win consumers over. Brand experience tours have been put on hold. In-store sampling has been put on hold. Sponsorship activations have been put on hold. Events...

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