Helping Brands Stand Out on the Shelf

The C-Store industry is a crowded market that is chock-full of snacks, beverages and tobacco products that are all trying to compete for current and potential customers. It’s not enough to have a great product or flashy packaging – brands need to appeal to C-Store shoppers inside and outside of retail locations by cultivating connections and creating engaging experiences.

The Switch Field Marketing Department has helped grow brands like barkTHINS, blu, Reign Total Body Fuel, KRAVE Jerky, and Exotico Tequila. We have successfully brought these brands to life through sampling programs in markets nationwide. Our team can devise the best strategic plan to include in-store trials as well as activations in unique environments, all leading to your product in the hands of consumers.

Additionally, our Digital Department can develop and implement an effective social strategy that encourages meaningful brand growth and bolstered recognition across all consumer demographics. These digital campaigns will work across multiple platforms to create a cohesive brand voice from the screen, to sampling, to purchase.

Whether you are looking to educate consumers, increase sales through trial, or launch your new product, Switch is equipped to successfully deliver an engaging, informed and staffed field marketing program.