Across the street from the happiest place on earth lies the crunchiest place on earth. Well, for one week in March anyway. Natural Products Expo West is a booming convention for the health nuts of the CPG world. Here’s a taste of what I experienced.
Gregg Eilers, VP, Business Meetings + Live Events, shares what makes live content “click” with the audience. Strap in, sit back and experience the Power of Awe.
Earlier this month, several Switchers trekked to Austin to experience SXSW Interactive, a whirlwind of conferences, technology demonstrations, live music, panels and more. In this recap, we share our observations of the VR landscape … and beyond.
Before you pour your activation budget into refurbishing an Airstream camper, do your research. What kind of engagement is right for your brand and your audience? And even before that – what kind of festival is right for your brand?
