What does festival season look like this year? How can a sponsor activate in a meaningful way? What are the trends driving participation in these events? To help answer these questions, we spent a weekend at the PollStar Live music conference in Nashville, TN.

Later this month, Nicole will be gracing the BizBash stage to share data and insight on social media-driven brand amplification. To prepare for her presentation, she decided to explore the social reach of one of the nation's most anticipated and talked about events: SXSW.

The grass always seems greener whether you are single or in a relationship. That goes for ALL relationships, even those among Account Executives and clients. To keep the dynamic positive and mutually beneficial, remember: the grass is greenest where you water it.

In Part Two of his series, Steve calls on his favorite color palette – red, white and blue – to show the differences between vector and raster image formats. Let's do this, America!