The Right Thing to Do Working with and supporting the efforts of nonprofit organizations is a part of our culture at Switch. Our philosophy is simple… helping people who help others is the right thing to do. The number of nonprofit organizations we have worked with over the years could take up this entire article...

The 24-hour news cycle has evolved beyond the television screen, and nothing makes you more aware of this than a global pandemic. We are constantly inundated with information and developments about COVID-19 from the news, our friends and our social media feeds. While the whirlwind of communication is often chaotic and confusing, there is one...

Each year, it gets harder to break through a crowded market and get your brand off the ground. Not only are you up against the immediate competition related to your category, but you are competing against every other brand that’s fighting for a spot in the headspace of today’s consumer. There is only so many...

The overhead lights go down and spotlights ignite the stage. The centerpiece of the stage comes into focus anchored by supporting screens and banners. There is a collective, unified feeling that washes over the audience – a positive energy that emanates from each audience member as they gaze ahead. The audio overhead triggers the start...