Last month, Switch collaborated with Arts & Education Council to host an Art Makers learning session – a free event catered toward not-for-profit movers and shakers.

Tom Eisenhauer, Director of Events, Meetings and Project Management, oversees many of the talented, hardworking producers and project managers who bring ideas on paper to life for our diverse range of clients.

We sat down with Switch Program Manager Joe Rekowski, who helps us bring to life at-track experiences for our clients, to learn about some trends and best practices for your NASCAR sponsorship.

Behind every successful mobile activation – from a one-off sampling event to a full-fledged tour – is a team of field marketing professionals working together to exceed client expectations. This post shares a few key characteristics of the Program Manager.