Your future starts here Find your career path Fulfill your dreams  Explore your potential Start Your Journey  Better Yourself There’s a good chance you’ve seen or heard a motivational phrase like these used in advertising for a college recently. It’s a classic approach in higher education marketing that most likely won’t go away any time...

Once the lights are taken down and the stage is disassembled, it’s time to face the music. Every meeting & event producer will tell you that no matter how successful you may think the production went or how engaged the audience seemed to be, it always comes down to what the client has to say....

There’s no one right way to bring a product sampling campaign to market, but there’s certainly a lot of wrong ways. We’ve all seen it. Brand ambassadors that don’t have knowledge of the product. Lackluster assets that don’t make the footprint stand out and speak to the brand. An overall experience that doesn’t leave you...

You are you for a reason. You have defined human features and distinct characteristics. There’s no one else that’s an exact match of you, and so should be the case with your brand. Your product may exist alongside other products with similarities, but that doesn’t mean your brand or product should be mistaken for another....