The push and pull from brands competing for the attention of the same individual means that it’s not easy to form a brand connection. Consumers only have so much room in their brain for brand retention, so in-person touchpoints are crucial for making first impressions with a brand. Every interaction matters. You don’t want just...

Did the COVID pandemic create an unexpected disruption for many retailers or simply push them a little closer to an inevitable next step that many of us should have seen coming? The state of retail has now permanently changed. The convenience of online shopping has never been easier, pushing retailers and the brands that occupy...

“We want everyone drinking from the same hose.” How often have you heard someone within your company say that to rally their team? And while the phrase may seem trite, the idea of an entire team working cohesively and around the same beliefs is something that rings true. Now, that’s a sentiment that every business...

People use to put their head up to storefront windows to learn about a business and if they wanted to shop there. Now, consumers have an easier and smudge-proof way to “window-shop.” All you have to do is go to a business’ website to get an idea if they are right for you. Your website...