Environmental design speaks to creating a temporary or permanent environment that isn’t just a place… but an experience. It’s one of the ways a brand story can really come to life. For Switch, environmental design is the intersection where branding, interior design, and storytelling converge. When these three components come together, brands are able to...

The push and pull from brands competing for the attention of the same individual means that it’s not easy to form a brand connection. Consumers only have so much room in their brain for brand retention, so in-person touchpoints are crucial for making first impressions with a brand. Every interaction matters. You don’t want just...

Did the COVID pandemic create an unexpected disruption for many retailers or simply push them a little closer to an inevitable next step that many of us should have seen coming? The state of retail has now permanently changed. The convenience of online shopping has never been easier, pushing retailers and the brands that occupy...

“We want everyone drinking from the same hose.” How often have you heard someone within your company say that to rally their team? And while the phrase may seem trite, the idea of an entire team working cohesively and around the same beliefs is something that rings true. Now, that’s a sentiment that every business...