“We want everyone drinking from the same hose.” How often have you heard someone within your company say that to rally their team? And while the phrase may seem trite, the idea of an entire team working cohesively and around the same beliefs is something that rings true. Now, that’s a sentiment that every business...

People use to put their head up to storefront windows to learn about a business and if they wanted to shop there. Now, consumers have an easier and smudge-proof way to “window-shop.” All you have to do is go to a business’ website to get an idea if they are right for you. Your website...

If there was one word we heard more in 2020 than virtual it would be pivot. It was what businesses were told to do to combat the financial effects of the pandemic. If you generated most of your revenue in a brick and mortar, you had to focus on selling online. If you had a...

The term virtual meeting maybe should have been Merriam-Webster’s Word of the Year. While the concept is far from new, it wasn’t until 2020 forced many businesses to begin to really embrace this way of engaging audiences remotely. Despite the COVID-19 pandemic creating more of a need for virtual meetings & events, the concept is...