This week is National Prevention Week. Each year around this observance, communities and organizations across the country come together to raise awareness about the importance of substance use prevention and positive mental health. We have been working with St. Louis non-profit, Addiction is Real, to create innovative, digital solutions to engage and inform parents on...

We are in an endless loop where we are constantly consuming information just as outlets are collecting information from each of us. It’s a snake eating its own tail – we are being fed new content while unconsciously deciding the direction of the content in real-time that will be our next meal. Netflix has used...

Environmental design speaks to creating a temporary or permanent environment that isn’t just a place… but an experience. It’s one of the ways a brand story can really come to life. For Switch, environmental design is the intersection where branding, interior design, and storytelling converge. When these three components come together, brands are able to...

The push and pull from brands competing for the attention of the same individual means that it’s not easy to form a brand connection. Consumers only have so much room in their brain for brand retention, so in-person touchpoints are crucial for making first impressions with a brand. Every interaction matters. You don’t want just...