There’s no one right way to bring a product sampling campaign to market, but there’s certainly a lot of wrong ways. We’ve all seen it. Brand ambassadors that don’t have knowledge of the product. Lackluster assets that don’t make the footprint stand out and speak to the brand. An overall experience that doesn’t leave you...

The push and pull from brands competing for the attention of the same individual means that it’s not easy to form a brand connection. Consumers only have so much room in their brain for brand retention, so in-person touchpoints are crucial for making first impressions with a brand. Every interaction matters. You don’t want just...