Experiential, Meetings & Events / 05.06.21 / Switch Marketing Team
Communicating Your Brand Story Through Environmental Design

Environmental design speaks to creating a temporary or permanent environment that isn’t just a place… but an experience. It’s one of the ways a brand story can really come to life. For Switch, environmental design is the intersection where branding, interior design, and storytelling converge. When these three components come together, brands are able to...

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Experiential / 05.06.21 / Switch Marketing Team
Experts in the Field: The Secrets to Successful Brand Ambassadors

The push and pull from brands competing for the attention of the same individual means that it’s not easy to form a brand connection. Consumers only have so much room in their brain for brand retention, so in-person touchpoints are crucial for making first impressions with a brand. Every interaction matters. You don’t want just...

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Experiential / 02.09.21 / Switch Marketing Team
Evolving Shopping Experiences to Meet New Consumer Habits

Did the COVID pandemic create an unexpected disruption for many retailers or simply push them a little closer to an inevitable next step that many of us should have seen coming? The state of retail has now permanently changed. The convenience of online shopping has never been easier, pushing retailers and the brands that occupy...

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Experiential / 01.08.21 / Switch Marketing Team
Pivoting – Four Tips to Evolve Your Experiential Marketing

If there was one word we heard more in 2020 than virtual it would be pivot. It was what businesses were told to do to combat the financial effects of the pandemic. If you generated most of your revenue in a brick and mortar, you had to focus on selling online. If you had a...

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