The push and pull from brands competing for the attention of the same individual means that it’s not easy to form a brand connection. Consumers only have so much room in their brain for brand retention, so in-person touchpoints are crucial for making first impressions with a brand. Every interaction matters. You don’t want just...

Did the COVID pandemic create an unexpected disruption for many retailers or simply push them a little closer to an inevitable next step that many of us should have seen coming? The state of retail has now permanently changed. The convenience of online shopping has never been easier, pushing retailers and the brands that occupy...

If there was one word we heard more in 2020 than virtual it would be pivot. It was what businesses were told to do to combat the financial effects of the pandemic. If you generated most of your revenue in a brick and mortar, you had to focus on selling online. If you had a...

Before, brands had so many strategies to push product trial – now, all of that has changed. Experiential marketing teams and brands have far less ways to entice and win consumers over. Brand experience tours have been put on hold. In-store sampling has been put on hold. Sponsorship activations have been put on hold. Events...