Walking through the 2026 Sweets & Snacks Expo was like entering a giant candy aisle. Since it’s been a few years since our last visit, I wanted to share some fresh observations. Supersized to Stop You On the visual storytelling front, a major trend we saw right away was brands using huge product replicas and...

Once the lights are taken down and the stage is disassembled, it’s time to face the music. Every meeting & event producer will tell you that no matter how successful you may think the production went or how engaged the audience seemed to be, it always comes down to what the client has to say....

The term virtual meeting maybe should have been Merriam-Webster’s Word of the Year. While the concept is far from new, it wasn’t until 2020 forced many businesses to begin to really embrace this way of engaging audiences remotely. Despite the COVID-19 pandemic creating more of a need for virtual meetings & events, the concept is...

The Right Thing to Do Working with and supporting the efforts of nonprofit organizations is a part of our culture at Switch. Our philosophy is simple… helping people who help others is the right thing to do. The number of nonprofit organizations we have worked with over the years could take up this entire article...