You are you for a reason. You have defined human features and distinct characteristics. There’s no one else that’s an exact match of you, and so should be the case with your brand. Your product may exist alongside other products with similarities, but that doesn’t mean your brand or product should be mistaken for another....

This week is National Prevention Week. Each year around this observance, communities and organizations across the country come together to raise awareness about the importance of substance use prevention and positive mental health. We have been working with St. Louis non-profit, Addiction is Real, to create innovative, digital solutions to engage and inform parents on...

The push and pull from brands competing for the attention of the same individual means that it’s not easy to form a brand connection. Consumers only have so much room in their brain for brand retention, so in-person touchpoints are crucial for making first impressions with a brand. Every interaction matters. You don’t want just...

Did the COVID pandemic create an unexpected disruption for many retailers or simply push them a little closer to an inevitable next step that many of us should have seen coming? The state of retail has now permanently changed. The convenience of online shopping has never been easier, pushing retailers and the brands that occupy...